オンラインで海外の顧客にリーチするための6つの効果的なマーケティングのヒント

Simply having a website doesn’t guarantee success in attracting international customers. While global audiences can access your site, will they actually visit or make a purchase? Likely not, unless you’ve actively marketed to them. Without a local presence or the ability to speak their language, they have little reason to engage with your business.

To expand your reach globally, it's essential to make your business known locally. Here are six powerful marketing strategies to help you get found by international customers and grow your sales worldwide.

あなたがスタートアップの創業者であろうと経験豊富な起業家であろうと、これらの戦略は、国際展開のための貴重な洞察と実践的なヒントを提供します。

なぜ海外の顧客に販売するのですか?

グローバル化には、いくつかの利点があります。

• より速い成長 : 新しい市場に進出することで、顧客基盤が拡大し、売上の増加とビジネスの成長が加速します。あなたの製品がその市場でユニークであれば、海外の顧客はあなたを求めます。
• リスク分散 : 世界中に顧客を持つことで、現地市場の減速を防ぎ、安定した収益源を維持できます。
• 市場拡大 : 1つの市場で成功すると、多くの場合、近隣地域への扉が開かれ、ビジネスが世界的に勢いを増すことができます。

グローバル展開のためのベストマーケティング戦略

Once you’ve set up operations in a new market, it’s time to start marketing. Here are six tactics to help you succeed:

1.オーディエンスと彼らにリーチする方法を知る

Every market is different, with distinct cultures, languages, and shopping preferences. Conduct market research to understand your target audience, their values, and the platforms they use. For example, in China, Douyin (the Chinese counterpart of TikTok) is essential for digital marketing, while Amazon dominates U.S. eCommerce​(SEOによるランキングインド ).それに応じて戦略を調整し、インパクトを最大化します。

2. コンテンツの翻訳とローカライズ

It’s vital to break language barriers by translating your website, product descriptions, and customer support content. MultiLipi offers AI-driven multilingual SEO to make this process seamless, ensuring that your translations are accurate and contextually relevant. Consider using hreflang tags to help search engines serve the correct language versions of your web pages​(翻訳プレス )​( ワンアップウェブ ).

3. Optimize Your Website for Local Markets

Beyond translation, localization is key. Adapt your website’s design, imagery, and language to resonate with local audiences. Display prices in local currencies, add language switchers, and implement localized SEO techniques like keyword research in multiple languages. Tools like TranslatePress can help automate this process​(翻訳プレス )​( SEOによるランキングインド ).

4.ローカルプロモーションを活用する

Promotions tailored to local markets can significantly boost sales. Offer region-specific discounts, free shipping, or holiday-related promotions. MultiLipi ensures that your promotional content is translated and optimized for each language, making it easier to connect with global customers​(火星翻訳 ).

5. 地域の社会的証明を示す

Local reviews and testimonials build trust. Showcase feedback from customers within your target market to increase credibility. Partnering with local influencers can also enhance visibility and trustworthiness, but authenticity is key—ensure reviews and promotions align with customer expectations​(ワンアップウェブ ).

6. 現地の規制に従う

Complying with local laws, such as GDPR for European customers, not only ensures your business operates legally but also builds trust with your audience. Highlighting regulatory compliance through trust badges can reassure customers and increase conversions​(SEOによるランキングインド ).

MultiLipiがお客様の国際展開をどのように支援するか

At MultiLipi, we provide AI-powered multilingual SEO services to help businesses break language barriers and reach international audiences. Our automated solutions make your website accessible in multiple languages, ensuring that your business ranks high in search results across different regions.

グローバルに展開する準備はできていますか?私たちに相談して、国際的な成功への第一歩を踏み出してください!