Sulit business and MultiLipi case study cover showing growth by website translation

一目でわかる

Sulit.ph is one of the Philippines’ most popular online marketplaces, hosting thousands of product listings across electronics, fashion, and local services. In 2025, Sulit aimed to expand its reach across Asia and beyond. With MultiLipi, the team rapidly launched 9-language support, enabling shoppers to discover and purchase products in their native language—and driving significant growth in site engagement and conversion.

  • プラットホーム： Custom Ecommerce Platform
  • 対応言語: Filipino, German, Hindi, Japanese, Korean, Malay, Portuguese, Spanish
  • 実施時間: Under 2 weeks
  • MultiLipi導入前の月間ページビュー数: ~300,000
  • MultiLipi後の月間ページビュー数: 750,000+
  • 翻訳量: 921,973 requests processed

課題

Before MultiLipi, Sulit.ph operated only in English, limiting discoverability for regional and diaspora shoppers who prefer browsing in their native languages.

Challenges included:

  • Thousands of dynamic listings needed fast, automated translation.
  • Manual processes were infeasible at scale.
  • Missing localized SEO (hreflang tags, translated slugs) hurt organic rankings.
  • Non-English-speaking shoppers were bouncing without converting.

Why Sulit.ph Chose MultiLipi

Sulit.ph chose MultiLipi because:

  • Dynamic Catalog Support: MultiLipi handled large-scale translation of thousands of SKUs.
  • 多言語SEOの自動化: Automatic hreflang tags and translated meta titles improved search engine visibility.
  • Glossary Management: Product categories and branded keywords remained consistent.
  • Quick Rollout: The full implementation took under 2 weeks despite the massive catalog.

Customer Quote:
“Hidden gem for multilingual SEO! Easy to use, great customer support, and cost-effective. Helps grow audience globally with language conversion, perfect for landing pages.”
— Manager, Anton Sheker

実装と使用

統合の詳細:
Sulit integrated MultiLipi via JavaScript embed and API for dynamic content. The multilingual toggle was placed prominently on every product and category page to encourage usage.

翻訳品質:
Roughly 10% of listings were reviewed by the content team to ensure product names and specifications matched local expectations.

Dashboard showing Sulit.ph’s product translations into 9 languages

SEOへの影響:
In the first month:

  • 3X increase in organic traffic from target regions.
  • Top search rankings for Philippines marketplace Hindiそして Sulit electronics Spanish.
  • Bounce rates dropped on translated pages.

トラフィックの増加:
Top browser languages driving engagement:

  • Korean: 165,021 page views
  • Malay: 127,622
  • Portuguese: 119,808
  • Hindi: 110,492
  • Filipino: 107,932

Graph illustrating growth in translation requests over time

投資収益率:
Multilingual SEO contributed to a 40% increase in checkout conversions and higher average order value within the first quarter.

成果と利点

With MultiLipi, Sulit.ph achieved:

  • 3X growth in multilingual product views
  • Significant uplift in international sales
  • Streamlined translation of thousands of SKUs
  • Improved brand trust in new markets

World map of multilingual traffic sources to Sulit.ph
これをどのように活用できるか

If you run an ecommerce platform or online marketplace, Sulit.ph’s experience shows how MultiLipi can help you:

✅ Translate product catalogs at scale
✅ Rank internationally with multilingual SEO
✅ Drive higher conversions from global shoppers

グローバルに成長する準備はできていますか?

Book a free demo or start your free trial today to see MultiLipi in action. 👉 今すぐ始める