Hospitality | MultiLipi Case Study

At a Glance: The 90-Day Impact

実数は マルチリピ指令センター (First 3 Months of Launch):

交通量の成長

+200%

Organic traffic: 5k → 16k+

グローバルリーチ

8 Languages

Chinese, Japanese, French, German

Indexing Scale

57,656

Translation requests processed

Commercial Impact

+25%

Direct booking revenue increase

⭐ Top Performer: Simplified Chinese (16,452 Views) emerged as the dominant traffic source, validating the Asian luxury market strategy.

⚡ Rapid Deployment: Marketing team launched the entire 8-language site in just 7日間 —perfectly timed for the high season.

1. The Context: Hospitality is Personal

ホテルコンチネンタル is a luxury hospitality brand renowned for exceptional guest experiences. In the premium sector, the guest journey begins long before check-in—it starts on Google.

⚠️ 断絶

Luxury travel is global, but their digital presence was local.

•
The "OTA" Trap: A Japanese traveler searching for "Luxury Hotel in Italy" (イタリアの高級ホテル) would find Hotel Continentale on Booking.com or Expedia, but not on the hotel's own website. This meant paying massive commissions to intermediaries.
•
信頼のギャップ: High-net-worth guests want to read room details, cancellation policies, and dining menus in their native language before committing to a high-ticket stay.

2. The Challenge: SEO for the Global Elite

Expanding into Asian and European markets presents unique technical challenges for a boutique brand.

A. The "Typography" Hurdle

Serving Asian markets (China, Japan, Korea) requires perfect font rendering.

⚠️ リスク: Standard translation tools often break layouts or use "system fonts" that look cheap and unprofessional to a luxury consumer.

✅ 必要性: They needed a solution that handled Custom Font Injection, ensuring that the Chinese typography looked as elegant as the English original.

B. The Indexing Gap

Hotel Continentale had no localized infrastructure.

🚫 No Hreflang: Google had no way of knowing they had a relevant page for a French searcher.

🚫 No Local Slugs: A URL like /room-suites meant nothing to a German user searching for /zimmer-suiten.

3. The Solution: Automated Hospitality Infrastructure

Hotel Continentale integrated MultiLipiのSEOインフラストラクチャ to automate their direct booking strategy.

Hotel Continentale Multi-Language Website

✨ 8-language selector deployed — FR, DE, PT, JA, KO, PL, CN, ES, IT, EN — with perfect font rendering for Asian markets and full booking flow translation

🔍

Step 1: The Indexing Engine (Hreflang for Hotels)

サーバーサイドレンダリング : Fully rendered HTML to search engines—no overlay tricks

Hreflang Automation: Automatically injected Hreflang tags for all 8 languages

Geo-Targeting: Tokyo users see Japanese version, Paris users see French version

🛡️

Step 2: The "Booking Engine" Protection (Glossary)

Term Enforcement: Terms like "Concierge," "Suite," and "Half-Board" locked for industry-standard translations

ブランドボイスプロテクション : Booking flow remained clear and professional across all languages

Abandoned Cart Reduction: Eliminated confusing translation errors that caused booking abandonment

⚡

Step 3: The "Zero-IT" Launch

No-Code Embed: Marketing team launched entire multilingual site without IT department

7-Day Deployment: Full rollout in just one week—perfectly timed for high season

Instant Updates: Room availability and pricing changes propagate to all 8 languages automatically

4. The Data Deep Dive: 3x Traffic Growth

The results validated the "Direct Booking" strategy.

🌏 Unlocked: The Asian Luxury Market

The traffic breakdown revealed a massive latent demand from Asia.

🇨🇳 The Chinese Surge

Simplified Chinese (16,452 Views)#1の交通源となりました。

This aligns with the booming demand for European luxury travel among Chinese tourists.

🇯🇵 The Japanese Connection

Japanese (6,138 Views) traffic proved design matters.

Attention to detail (like custom fonts) pays off with high engagement from Japanese travelers.

💰 Metric: 25% Revenue Lift

Traffic is vanity; bookings are sanity.

🎯 影響: By allowing users to book directly in their native language, Hotel Continentale saw a 25% increase in direct booking revenue. This means fewer commissions paid to OTAs and higher profit margins per guest.

📊 Metric: 57,656 Translation Requests

ほぼ 60,000 requests covering the entire booking journey.

💡 なぜ重要なのか: These requests represent guests reading room descriptions, amenities, dining menus, and booking policies. The high volume indicates serious consideration, not casual browsing.

5. 未来への準備:次の飛躍(GEO)

このケーススタディが本当に印象的であるのは、 これらの成果は純粋に伝統的なSEOによって達成されました .

まだGEOも起動していません

Hotel Continentale achieved a 300% traffic lift simply by making their rooms readable to Google.

彼らがそうしたときの天井を想像してみてください。

🏨 The Future State:

今のところ、彼らはGoogleで勝利しています。しかし、MultiLipiですでにデータが構造化されているため、電源を入れるのに最適な位置にあります LLM最適化 . This would structure their room amenities and dining options into Data Entities, allowing them to become the cited authority when a traveler asks an AI agent: "Suggest a luxury hotel in Italy with Japanese-speaking staff."

Hotel Continentale won the SEO battle. They are already armed for the AI travel war.

Hotel Continentale proved that the best way to fight OTAs is to speak your guest's language. By using MultiLipi to index their site in 8 languages, they tripled their traffic and reclaimed 25% of their revenue from third-party booking sites.

Stop paying commissions for guests you could capture yourself.

How Hotel Continentale Tripled International Traffic and Boosted Direct Bookings by 25% in Just 3 Months