Seo | MultiLipi Case Study

At a Glance: The Marketplace Metrics

実数は マルチリピ指令センター :

交通量の成長

+150%

Monthly views: 300k → 750k+

グローバルリーチ

9 Languages

Korean, Malay, Portuguese, Hindi

Indexing Scale

Thousands

Dynamic SKUs indexed instantly

ユーザーエンゲージメント

921,973

Product discovery requests

Commercial Impact: +40% increase in checkout conversions from non-English users

トップパフォーマー: Korean (165K views)そして Malay (127K views)

1. The Context: Marketplaces Live and Die by Traffic

Sulit.ph is one of the Philippines' most popular online marketplaces, hosting thousands of listings across electronics, fashion, and services. In the e-commerce game, volume is everything.

⚠️ 断絶

While the Philippines is largely English-proficient, the regional buyers surrounding it—in Malaysia, Korea, and Indonesia—are not.

•
The Discovery Gap: A buyer in Kuala Lumpur searching for "Electronics from Philippines" in Malay (Elektronik dari Filipina) would never find Sulit's English-only listing.
•
The "Local" Ceiling: By operating only in English, Sulit.ph was effectively capping its growth to the domestic market, ignoring the millions of potential cross-border shoppers in the ASEAN region.

2. The Challenge: Dynamic SEO at Scale

Optimizing a 5-page brochure site is easy. Optimizing a marketplace with thousands of user-generated listings that change every minute is a technical nightmare.

A. The "Dynamic Content" Indexing Problem

Sulit.ph has thousands of SKUs (Stock Keeping Units).

⚠️ 問題を： New products are added every hour. A manual translation team could never keep up. If a seller posts a "Vintage Camera," it needs to be indexable in Japanese すぐに , not next week.

🚫 The Risk: Using client-side (JavaScript) translation widgets often results in "Ghost Pages"—pages that look translated to the user but appear as English to Googlebot. This means zero SEO credit.

B. The Terminology Barrier

E-commerce requires precision.

✅ 必要性: A "Mouse" (computer accessory) cannot be translated as a "Mouse" (animal). Sulit needed a system that understood Product Context to ensure listings looked professional and trustworthy in every language.

3. The Solution: Automated E-commerce Infrastructure

Sulit.ph integrated MultiLipiのSEOインフラストラクチャ to automate their cross-border expansion.

🔍

ステップ1:インデックスエンジン(サーバーサイド翻訳)

Instant Generation: When a user lists an item in English, MultiLipi instantly generates localized versions

9x Indexable Footprint: Google instantly recognized thousands of "new" product pages in Korean, Hindi, and Malay

Full Catalog Multiplication: Didn't just translate homepage; multiplied entire indexable footprint by 9x

🌐

Step 2: Automated Hreflang Injection

Duplicate Content Fix: For marketplaces, duplicate content penalties are a real threat

Automatic Hreflang: MultiLipi automatically injected Hreflang tags for every single product URL

Ranking Security: Signals to Google that /kr/product-123 is correct version for Seoul users

🔗

Step 3: Localized URL Slugs

Native URL Structure: Before: /en/electronics | After: /es/electronica (Spanish slug)

CTR Improvement: Users saw their own language in the search result link, building trust

Organic Traffic Boost: Small technical change significantly improved organic click-through rates

4. The Data Deep Dive: 3x Organic Growth

The results validated the "Infrastructure" approach.

🌏 Unlocked: The Asian & Diaspora Markets

The traffic breakdown was surprising. It wasn't just local dialects; it was international trade partners.

🇰🇷 The Korean Surge

Korean (165,021 Views) became the #1 non-English language.

This suggests a massive, previously untapped demand from Korean buyers looking for Philippine goods or expats.

🇲🇾 🇮🇩 The ASEAN Connection

Malay (127,622 Views) traffic exploded.

Opening up a new trade corridor with Malaysia and Indonesia.

🇵🇹 🇮🇳 The Diaspora Effect

ポルトガル語 そして ヒンディー語 traffic spikes indicate the platform successfully reached global diaspora communities.

🇵🇭 Filipino Global Reach

Filipino language traffic allowed overseas workers to shop from home, strengthening remittance-driven commerce.

💰 Metric: 40% Conversion Lift

Traffic is vanity; revenue is sanity.

🎯 影響: By allowing users to read product specs and checkout instructions in their native language, bounce rates dropped, and checkout conversions increased by 40%. This wasn't just traffic growth—it was revenue growth.

📊 Metric: 921,973 Translation Requests

ほぼ 1 million product discovery events from prospective buyers.

💡 なぜ重要なのか: These aren't just page views. These are buyers actively searching for products, comparing prices, and reading seller ratings. Each request represents a potential transaction.

5. 未来への準備:次の飛躍(GEO)

このケーススタディが本当に印象的であるのは、 これらの成果は純粋に伝統的なSEOによって達成されました .

まだGEOも起動していません

Sulit.ph achieved a 150% traffic lift simply by making their catalog readable to Google.

彼らがそうしたときの天井を想像してみてください。

🛒 The Future State:

今、彼らはGoogle Shoppingで勝利しています。しかし、MultiLipiによって製品データがすでに構造化されているため、起動に適した環境にあります LLM最適化 . This would structure their SKUs into Data Entities, allowing them to become the cited authority when a user asks an AI agent: "Where can I buy affordable electronics in the Philippines?"

Sulit.ph won the SEO battle. They are already armed for the AI commerce war.

Sulit.ph proved that you can scale a dynamic marketplace globally without a massive team. By simply making their listings readable to Google in 9 languages, they tripled their organic traffic. Now, they have the infrastructure to take that same product data and dominate the AI future.

Stop limiting your marketplace to one language.

How Sulit.ph Scaled a Dynamic Marketplace to 750,000+ Monthly Views with Automated SEO