Selling all across the country presents unique challenges, such as language barriers and compliance with local laws. However, the benefits of expansion are significant, including accelerated growth, reduced market risks, and the opportunity to tap into new markets.

海外売上高の増加とグローバル事業展開戦略を示すグラフ

1.拡張が不可欠な理由:

  1. 加速する成長: ネイティブのお客様は、すぐに売上を伸ばすことができます。地元では簡単に入手できないユニークなものを提供しているなら、その市場で頼りになるプロバイダーになります。

  2. 分散市場リスク: 拡大することで、地元市場の低迷からビジネスを守れます。1つの市場が減速した場合でも、他の地域からの売上は全体の収益を維持するのに役立ちます。

  3. 市場拡大: 1つのエリアでの成功は、既存のプレゼンスをさらなる成長の出発点として利用し、近隣の市場に参入するために活用できます。
     

2.グローバルに成功するためのマーケティング戦術:

  1. ターゲット市場を調査する: Each market has unique traits, including language, shopping habits, and cultural preferences. Use market research tools to gain insights and develop targeted marketing campaigns. Understanding popular communication channels, like ワッツアップ インドでは、効果的なアウトリーチのために重要です。

  2. すべての顧客向けコンテンツを翻訳します。 言語の壁 can prevent your business from reaching its full potential. MultiLipi simplifies the translation of all customer-facing brand assets, including websites, product catalogs, brochures, and more. This ensures your audience fully understands and engages with your offerings. MultiLipi’s machine translation technology offers high-quality translations at scale, enabling you to reach markets quickly and efficiently. 

  3. Localize Your Website: Translating your website is just the first step; localization is equally important. MultiLipi helps you adapt your website's language, design, and cultural elements for each market, enhancing user experience and engagement. This includes tweaking copy for local dialects, displaying product prices in local currencies. By providing a fully localized experience, you build trust and loyalty with your customers.

  4. 多言語SEOに最適化: Ensure that your website is discoverable by audiences with MultiLipi’s multilingual SEO tools. Implement hreflang tags, translate SEO keywords, and use language-specific URLs to improve your global search engine rankings. MultiLipi’s automated tools make it easy to manage these SEO elements, ensuring that your site is optimized for search engines in every target market.

  5. プロモーションとオファーを設定します。 起動 ターゲットを絞ったプロモーション is a powerful way to attract new customers in Every markets. You can tailor promotions such as exclusive discounts, giveaways, and free shipping offers to resonate with local audiences. Market these promotions on popular local channels, leveraging insights from market research tools.

    Additionally, collaborating with local influencers can amplify your campaigns, ensuring that your promotional efforts reach the right audience. Various platform can help you identify and partner with influencers whose followers align with your target demographic. 

  6. 地元の社会的証明を紹介する: Displaying local testimonials and reviews is essential for building trust with customers. Feedback from local users,  is more likely to resonate with your target market. By showcasing local social proof, you can enhance credibility and encourage new customers to make purchases.

    インフルエンサーマーケティング は、社会的証明を生成するためのもう一つの強力なツールです。あなたの製品の本物のレビューを提供できる本物の地元のインフルエンサーを特定し、彼らの推薦が信頼性と効果的であることを確認してください。

  7. 法律および政府の政策を活用: コンプライアンス with local laws is crucial when expanding . Navigate regulatory requirements Which helps you use this compliance to your advantage by displaying trust badges that reassure customers of your data protection standards.

Localized website interface displaying multiple language options